Tuesday, 23 July 2019

Calling all businesses - Get online and get #Aheadofthecurve!


On Thursday 26 September 2019, Sara Tye, the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and founder and managing director of redheadPR, will host a workshop with Business West.

The workshop, titled “Digital PR, social media and the crucial need for online branding and media coverage”, will offer expert advice to businesses on how they can improve their online presence.

Business West is the not-for-profit company that offers business support to start-ups and growing businesses in the West of England.

“It’s integral to be online. Digital PR and online content not only help drive traffic to your website and make it easier to find your brand on search engines, but it also creates engagement with influencers and potential customers through social media. This workshop will provide essential tips on how you can do just that. I am a futurist and I'm not just worried about today but am obsessed with tomorrow.” Said Sara.

Sara will share her own experiences, explain the importance of refreshing a brand and how that translates across all assets of the business, contributing to improving an online presence. Spaces are limited and interested parties are encouraged to book to avoid disappointed.

Ian Larrard, director of Business West, said “We’re thrilled to have Sara speak at the September workshop. It’s a topic of much interest to our members and will provide some vital insights that the attendees can take away with them on the day.”

Book your place here
https://www.eventbrite.co.uk/e/digital-pr-social-media-and-the-crucial-need-for-online-media-coverage-tickets-62973668939.

Sara started redheadPR, the independent South West based PR consultancy 16 years ago and has proven experience on digitally evolving businesses. Sara presents and trains businesses nationally and has sat on many leadership boards.

Off-page, high-ranking coverage from PR is absolutely crucial for those looking to increase their online profile and SEO. Using strategic processes, redheadPR works across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience.

About redheadPR
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Friday, 19 July 2019

80% of senior decision makers more likely to believe stories if backed by facts


Recent research reveals that 80% of senior decision makers are more likely to a believe story if it has proper data and statistics in it. The research was commissioned by Independent South West based PR consultancy redheadPR and conducted by YOLO Communications.
“I know the vital importance of real primary statistics when communicating key messages to decision makers. There is so much anecdotal research online, as well as fake news, and it’s sometimes hard to know what to believe.” said founder and managing director, Sara Tye, the award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur.
“What’s more interesting is when you break the results down into sectors. For example, 100% of those working in emergency services look for statistics and data within a story, which isn’t surprising. However, 63% of those working in local & central government do the same.” continued Sara.
Other results show that 100% of those working in the following sectors also find stories more believable with data:
·         Agriculture
·         Social housing
·         Sport & Entertainment        
·         Utilities
Other figures:
·         68% of those working in retail
·         70% of teachers or education professionals
·         70% of human resource professionals
·         73% of legal professionals
·         75% of those working in NHS / health / care provider
It was found that 94% of respondents living in the South West look for market research to ensure stories are more believable, opposed to 67% of those living in the North East.
Scotland, the South East and Northern Ireland also rate highly when it comes to looking for data to back stories.
“This provides a real insight into which demographics are driven by data and which ones aren’t influenced as much” said Sara.
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.
To find out more about commissioning research, contact redheadPR: pr@redheadpr.co.uk.
ENDS
You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.
For editorial enquiries, contact redheadPR. pr@redheadpr.co.uk

About the Survey Data
redheadPR – Research statistics research
The research was carried out online by Research Without Barriers - RWB
All surveys were conducted between 7th June 2019 and 11th June 2019
The sample comprised 530 senior decision makers (10+ employees)
All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2014)
RWB is registered with the Information Commissioner’s Office and complies with the DPA (1998)

Thursday, 6 June 2019

redheadPR practice what they preach with brand new look!


Independent South West based PR consultancy redheadPR, has launched its new look, sticking to their mantra; #Aheadofthecurve!

“Every business needs continuous investment, be it updating technology, training and development or the branding of the business. I’ve never shied away from futureproofing my business, and I’ve invested heavily in each and every one of these, and more.” said founder and managing director, Sara Tye, the award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur.

Sara continues “I love this new look. It’s fresh, dynamic and hugely versatile. Much like redheadPR itself.”

On Thursday 26 September 2019, Sara will host a workshop with Business West, the not-for-profit company offering business support to start-ups and growing businesses in the West of England, on “Digital PR, social media and the crucial need for online branding and media coverage”.

“It’s integral to be online. Digital PR and online content not only help drive traffic to your website and make it easier to find your brand on search engines, but it also creates engagement with influencers and potential customers through social media. This workshop will provide essential tips on how you can do just that. I am a futurist and I'm not just worried about today but am obsessed with tomorrow”

Sara will share her own experiences, explain the importance of refreshing a brand and how that translates across all assets of the business, contributing to improving an online presence. Spaces are limited and interested parties are encouraged to book to avoid disappointed.


Sara Tye presents and trains businesses nationally and has sat on many leadership boards.

Off-page, high-ranking coverage from PR is absolutely crucial for those looking to increase their online profile and SEO. Using strategic processes, redheadPR works across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience.

Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Friday, 24 May 2019

Industry event attendance is essential for business success


--> Independent Wiltshire-based PR consultancy redheadPR, which in 2018 marked 15 years of operation, is urging businesses to get out and attend industry events to boost their success. 

Founder and managing director, Sara Tye, is an award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur. She said: “The power of PR is all about being seen and generating more business. Attending events in your industry is a key part of that. 

“Make sure you run an integrated PR campaign before, during and after the event.”

redheadPR stresses that event attendance boosts a business’s profile, allows entrepreneurs to make more connections, both new and old, and is a good opportunity to sell and capture information on existing and prospective clients. 

Tye added: “Going to an event really forces you to get out there. It’s also a great way of creating content for social media, from video and images to hashtags. And events are becoming more important as Google gets tougher, with so much social media filling the search results pages. 

“There aren’t many trade shows, events and exhibitions that we don’t have experience in, regardless of size, location or sector.” 

Best-selling author, sales trainer, speaker and social media influencer Grant Cardone states: “Develop yourself as an authority to build your brand and raise your profile."

One recent event redheadPR attended was for gardening journalists, the Garden Press Event in late February at London’s Business Design Centre. The consultancy spoke to around 100 journalists on their client's stand, and almost a third (30%) had seen the press release about attendance sent out two days earlier. 


Just over a quarter of attendees (26%) went to the stand to collect goody bags. Social media reach from the event was more than 130,000. 

Tye added: “Liaise well with organisers to get the most from an event. Assess whether the event will be of value by finding out who’s going, who’s speaking there, and so on. Then when you meet someone at an event, find out quickly whether you can help each other. 

“Beforehand, think about what your key message is and how you are getting it across. Think about social media, flyers, video, photography and so on. Consider running a survey at the show, and afterwards don’t forget to follow up with a press release and contacting people you’ve met.

“We can help teach you how to network. In fact, having us at your side takes the pressure off as we do all of the above and more.” 

The events sector is worth £42.3bn to the UK economy, and there are more than 1.3 million business events held in the UK annually. Those attending these events spent just under £40bn last year. (Source: Eventbrite) 

UK exhibitions attract over 13 million visitors each year, generating £11bn in spend. 

Tuesday, 21 May 2019

Amey Consulting Learns How To Reach its Full Potential From Wiltshire Entrepreneur and PR Guru Presentation from Sara Tye, Founder and Managing Director of redheadPR


Sara Tye, founder and MD of redheadPR, spoke at Amey Consulting on Wednesday 15 May 2019. She shared valuable insight with its  female employees into how she has successfully built her career as a business and organisational development expert and became a top 500 international PR.

"Sharing my experiences will help Amey Consulting's women develop their own careers to reach their full potential by building effective networks and develop their personal brand and outreach." said Tye who has three decades of communications expertise in driving campaigns for BT, Thames Water and Green & Blacks.

Tye shared her expertise on
·         How she built a career in a male dominated industry
·         The skills she developed and how these skills continue to deliver benefits for her
·         How she built her network and ensured that it has continued to work for her
·         The key lessons she has learnt

Tye presented and drew on her career experiences which began at the Royal Military College of Science with the armed services and the Ministry of Defence.

As a passionate and motivational speaker, writer, coach, mentor, trainer and mother, able to relate to working in male dominated industries, Tye is determined to help women, working in businesses of all sizes, across all sectors, reach their full potential.

Hilda-May Latham, project director at Amey Consulting said "We were delighted and honoured to have Sara present to our team. Her wealth of experience and knowledge came across in the in the presentation. Her message was powerful and inspired the Amey Consulting team." 

Tye is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Her well-rounded resume also boasts Chair of Swindon Triathlon Club, Patron of Christ Church, and Vice Chair of Old Town Business and Professional Association, Swindon.

"It is great that Amey Consulting understands the importance of helping its employees achieve their business goals and ambitions and increase their staff development. I was elated to share my experiences to help them do just that." said Tye.

Founded by Tye in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in the South West that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Off-page, high-ranking coverage from PR is absolutely crucial for those looking to increase their online profile and SEO. Using strategic processes, redheadPR work across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience.
Keeping ahead of advancing technology is indicative of redheadPR's constant drive to improve the customer experience and the efficiency of their services.

You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.

About Amey Consulting

Amey, with a turnover of £2.2bn, employs 19,000 people internationally with a focus on the UK, but with businesses in Australia and America.

Our aim is to make the world a better place to live, work and travel. Designing, building, maintaining and investing in the UK's services and infrastructure in partnership with our clients

This means keeping core services running smoothly across the country: utilities, transport, engineering, justice, defence, environmental and waste services, and facilities management. These are underpinned by our leading consulting and asset management capabilities, which allow us to offer standalone or integrated service solutions to a range of clients.

Our Amey Consulting team of 3,000 consultants, engineers and designers produce unique and practical solutions to create longer lasting, harder working, better performing and more sustainable assets. It's about the end-to-end solutions with day-to-day impacts.   

Amey is owned by Ferrovial. They are one of the world's leading infrastructure management and investment companies. Ferrovial has more than 96,000 employees and a presence in over 15 countries. It is a member of Spain's blue-chip IBEX 35 index and is also included in prestigious sustainability indices such as the Dow Jones Sustainability Index and FTSE4Good. Ferrovial's activities focus on four business sectors: construction, airports, toll roads and services. Amey is part of the Services division.

Friday, 29 March 2019

Featured in Wiltshire Living Magazine

Earlier on this year, I was fortunate enough to be a judge at The Whitewed Directory Awards.

It was a fantastic event which commends wedding suppliers in the South West of the country.

Wiltshire Living Magazine were kind enough to feature the event. Take a look at this amazing spread!


Tuesday, 26 February 2019

The importance of networking - and why face to face still counts!

The Manager recently published my views on networking and the true value of it. Here's what I said:
Modern business may be increasingly digital, but networking is more crucial than ever. In a competitive marketplace, great networkers know how to build their contacts list to build strong relationships, to make profitable introductions and to leverage opportunities for mutual gain! But what many people don't realise is just how important face to face networking still is. Yes, social media plays a vital role in professional relationship management - but never be fooled into thinking that it replaces that vital eye-contact, handshake and personal experience of an individual.




How do I know? I have been a prolific networker for many years and built up a network of over 5,000 contacts in that time - many before Outlook and social tools were even invented! And the investment in that slow, methodical building of business contacts has hugely paid off in terms of knowledge, career-building and early-door opportunities. I've also made some tremendous friends and helpful mentors along the way. So here are my top reasons to invest in your own networking activity - regardless of the industry that you work in or the stage of your career.

Professional relationships

You must build business relationships for a variety of reasons. Networking is just one aspect of doing so - but a crucial one, which helps your professional development by broadening your access to varied ideas, opinions, expertise and insights.

Profile-raising

It builds your own profile and ensures that you are always present when handshakes are happening and profitable conversations are happening.

Resilience

It gives you resilience and a powerful resource for the future - you never know when you will need to call on your network.

A potential supplier base

Your network will give you access to an excellent potential base of suppliers - something that many businesses struggle to find.

Recruitment

Whether you are looking for your next opportunity or seeking to find great talent for your own hiring role, networking puts you in front of the right people in an informal setting.

Business development

Every informal business conversation can herald the opportunity to build a mutually-satisfying business relationship!

Referrals

People will naturally refer other people - so the power of your network vastly exceeds your own contact card list.

Socialising

Never underestimate the power and value of a good social occasion. People remember people that they like - and think of them when business opportunities arise.

Everyone is worthwhile

Never write someone off as 'not worth knowing'. You'll be amazed at who turns out to be helpful!

Nurture your network

Use social media and email to reach out by all means, but look for opportunities to meet for a coffee, to link up at an event or hold your own small talk or drinks event to get everyone together. Aim for at least 4 hours a week of networking activity to see real results!

Monday, 18 February 2019

Common Sense Gardening initiative continues to reap the benefits of redheadPR’s expertise across the gardening sector


Wiltshire-based redheadPR, the dynamic independent public relations consultancy, has confirmed a long-term campaign with the Common Sense Garden initiative from the Garden Group of Crop Protection Association (CPA).


“This year, we will be continuously increasing their online presence through a multi-faceted online campaign which will be more focused on millennial gardeners” said Sara Tye, founder and managing director of redheadPR.

There are many myths and assumptions around the horticulture sector and the campaign aims to dispel these while providing gardeners with advice and hacks they can use in their own garden.

Sara Tye, founder and managing director redheadPR, said: “We love working with Common Sense Gardening, and will be using a diverse campaign to deliver its objectives, focusing on social media and digital methods. 

“Off-page, high-ranking coverage from PR is crucial to clients like Common Sense Gardening when considering their online profile and SEO. 

"We’ll continue to work across all social media platforms, growing them organically and through bespoke methods geared towards its specific audience.

“A continued PR campaign is integral to awareness building, and profile raising for organisations like Common Sense Gardening.”

Previously, the Common Sense Gardening Initiative and redheadPR conducted primary research which disproved many anecdotal myths. 40% of millennial gardeners stated that they had seen an increase in the number of weeds and invasive plants taking over their gardens.

“Our relationship with redheadPR enables us to look forward to taking full advantage of its experience in our sector. Together we will successfully run an exciting digital campaign throughout 2019,” said Gary Philpotts, chairman of the Common Sense Gardening Group.

redheadPR’s sector expertise includes having been an associate member of The Garden Industry Manufacturer's Association (GIMA) and successfully building connections with the Horticultural Trades Association (HTA), Garden Media Guild, RHS and many other allied organisations.

Having celebrated 15 years in business, redheadPR has also worked with many leading brands in the gardening sector including The Garden Media Guild, Anthony Tesselaar International, Briers, raingardenkits.co.uk, John Woods Nurseries, grow-your-own specialist and Stewart Garden.