Recent research reveals that 80% of senior decision makers are
more likely to a believe story if it has proper data and statistics in it. The
research was commissioned by Independent South West based PR consultancy
redheadPR and conducted by YOLO Communications.
“I know the vital importance of real primary statistics when
communicating key messages to decision makers. There is so much anecdotal
research online, as well as fake news, and it’s sometimes hard to know what to
believe.” said founder and managing director, Sara Tye, the award-winning
business and organisational development expert, and a top 500 international PR
and serial entrepreneur.
“What’s more interesting is when you break the results down into
sectors. For example, 100% of those working in emergency services look for
statistics and data within a story, which isn’t surprising. However, 63% of
those working in local & central government do the same.” continued Sara.
Other results show that 100% of those working in the following
sectors also find stories more believable with data:
·
Agriculture
·
Social housing
·
Sport & Entertainment
·
Utilities
Other figures:
·
68% of those working in retail
·
70% of teachers or education professionals
·
70% of human resource professionals
·
73% of legal professionals
·
75% of those working in NHS / health / care provider
It was found that 94% of respondents living in the
South West look for market research to ensure stories are more believable,
opposed to 67% of those living in the North East.
Scotland, the South East and Northern Ireland also rate highly
when it comes to looking for data to back stories.
“This
provides a real insight into which demographics are driven by data and which
ones aren’t influenced as much” said Sara.
Founded
by Sara in 2003, redheadPR is a dynamic and independent public relations market
leader and social media agency based in Swindon, Wiltshire that celebrated 15
years in business last year. 2018 saw the PR agency voted one of the top three
marketing agencies in Swindon. The company manages the profiles of blue-chip
corporations, products and well-known individuals, blending established and
ground-breaking digital techniques for effective, compelling and brilliantly
bespoke campaigns for clients.
To find
out more about commissioning research, contact redheadPR: pr@redheadpr.co.uk.
ENDS
You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.
For
editorial enquiries, contact redheadPR. pr@redheadpr.co.uk
About
the Survey Data
redheadPR – Research statistics research
The research was carried out online by Research Without Barriers -
RWB
All surveys were conducted between 7th June 2019 and 11th June
2019
The sample comprised 530 senior decision makers (10+ employees)
All research conducted adheres to the UK Market Research Society
(MRS) code of conduct (2014)
RWB is registered with the Information Commissioner’s Office and
complies with the DPA (1998)
No comments:
Post a Comment