Wednesday 23 December 2015

#CheapestChristmasEver – makes for success


With the big day almost upon us, shoppers up and down the country are rushing to the shops to get their last minute Christmas presents. 

But for me the preparation for the 25th December started months ago.

I hear people moaning left right and centre that they haven’t got the dreaded Christmas shopping done, and how they wish they’d done it weeks ago instead of leaving it until the last minute to buy gifts.

Of course I've been told I’m mad to plan so far ahead, (my mantra for everything especially in business) but I’m the one getting the last laugh as usual.

For me, Christmas is about putting that extra bit of thought and feeling into creating something different. From homemade jams and chutneys, to bath salts and infused oils, I love to create that special gift for my friends and family. And it has certainly gained a reputation among them. There is no better feeling than heading into the Christmas holidays than knowing they’re excited to receive gifts from me.

The best part is I spend a lot less money instead of shelling out each Christmas – I reckon I saved about £500 a year since I began making my gifts, which is certainly helpful!

When the dust settled on Christmas last year, I was already on the lookout for ways to save money. In January you’ll find me rifling through the Christmas cards and wrapping paper during the sales (at about a quarter of their pre-January price!), and then stashing them away for the following year.

Upcycling is a trend that has really taken off in the last few years and it can be easily applied to the build up to Christmas. For instance, pine-cones are a fantastic way to bring a delightful rustic atmosphere to your Christmas decorations. When you’re out bring a bag with you to collect some, then pick up some glitter and glue from an arts-and-crafts store. After covering them with a layer of sparkly Christmas frosting, you can string them up around the home with some thread to create some authentic-looking decorations.

Of course, all of this thriftiness does require a bit of forward-thinking. On Christmas morning too, if you can remember to get out a pair of scissors before ripping into your Christmas presents, cutting them open makes it a lot easier to recycle wrapping paper for next year!


From me and everyone at redheadPR, we hope you have a fabulous Christmas and New Year!

Thursday 26 November 2015

Thank you

Thank you. Two words, zero cost, incalculable value.

The importance of thanking people in business and personal life can never be overestimated.

Which is why we’re so looking forward to Christmas, that special time of year when the joy of giving far outweighs that of taking.


It’s also a good excuse to get everyone together and celebrate. And, #aheadofthecurve as always, we at redheadPR are getting in early with our Christmas drinks reception this year. We’re taking the opportunity to express our appreciation and offer our thanks to everyone who has been part of our success this year before the party season kicks off in earnest in December.

It’ll be a great chance to network with some extremely talented people from Swindon, our home town, and beyond. It’ll also get us in the party mood, ready for what promises to be a busy month of celebrating, reflecting and preparing for next year.

If you’re coming tomorrow, we look forward to seeing you. If you can’t make it, hopefully next time.

To all of you, thank you. 2015 has been a great year. Let’s work together to make 2016 even better.


Cheers!

Tuesday 24 November 2015

Your brand – 4 reasons to make it personal

It was great to be interviewed by Total Guide to Swindon this week.

It’s a great online publication and it asks really relevant questions to get the best possible interview. The experience made me realise that I need to keep banging on about how important it is these days to build a personal brand.

Why? Four main reasons:

People buy from people
Online marketing is critical. It opens doors, tells your story, puts your point of view across. It builds trust, even sells products. But it’s the human touch that cements your business relationships and makes them last.

You’re unique
Your personal brand is your way of showing how and why you’re different to everyone else, or in my case, #aheadofthecurve. Your beliefs anchor you. And they draw people who share your beliefs towards you. But, you need to show – not just tell – what those beliefs are.

Your brand is an ice-breaker
Being recognised and having a good reputation makes networking so much easier. When I started out, I’d approach people gingerly, business card at the ready. Today, more often than not, people say, ‘Hey, I know you – you’re Sara, aren’t you?’  

It leads to surprising opportunities
If you’d told me two years ago, that today, I’d manage three exciting businesses and cycle alongside a former Tour de France winner in Switzerland, I’d have laughed at you. But that’s what’s happened, thanks in no small part to the path my brand has taken me along.

Monday 7 September 2015

Riding the smooth roads of Grindelwald with Cadel Evans

At Etape Suisse we’re currently putting the finishing touches on the upcoming three-day festival of cycling and fine dining in Grindelwald, and we’re delighted to announce that Cadel Evans, winner of the 2011 Tour de France, will be riding with us.

Le Tour de France 2012 - PreviewsThe event is taking place from 10 – 13 September; our guests will have the opportunity to ride alongside Cadel, picking up tips and tricks from one of the most successful riders of his generation. Cadel is a four time Olympian and the first Australian to win the UCI ProTour (2007) and the UCI Road World Championships (2009).

Everything is in place for this to be the most spectacular event Etape Suisse has ever hosted. Grindelwald, just two hours from Zurich, is surrounded by stunning scenery. With super-smooth road surfaces, this three-day event provides the perfect break for anyone who enjoys cycling. The accommodation and food will be second to none and the networking opportunities at the highest level.

Our guests in Grindelwald will stay at the luxurious Chalet Rotstocki. Following a Champagne reception, they’ll be fitted for a BMC carbon bike or a power assisted Stromer e-bike.

http://www.hotel-schweizerhof.com/winter/EN/chalets/chalet-rotstoecki/index.html

Over the following days, they’ll enjoy guided rides around Grindelwald, a choice of cycling challenges, fine dining experiences and full mechanical support.

Are you an enthusiastic cyclist with a taste for the finer things in life? If so, visit www.etapesuisse.com to keep up-to-date with all our exciting plans. 

Tuesday 4 August 2015

Essential Twitter tips - in 140 characters or less

If I’d told you 10 years ago that businesses could engage effectively with their audience with as little as 140 characters, you’d have called me crazy. But now, through the power of Twitter, successful brands are doing just that. 


Even though it’s such a prominent part of our lives, we’re still not seeing businesses exploit Twitter’s full potential. So, here are my seven top tips to make your company stand out from the rest - and gain valuable information:

·         Make your business a source of industry information. Be a thought leader and offer insightful content to your followers

·         Engage your audience with photos. Give them a behind the scenes look at what’s going on and make them feel part of your business

·         Retweet relevant breaking news. This shows your expert handle on your industry and that you’re bang up to date

·         Keep an eye on the competition. Twitter gives you insight into what’s working for them - and what isn’t

·         Following your rivals also keeps you up to speed with what they’re up to – and how well they’re being received

·         Twitter can help build strong brand recognition and spread awareness. Respond to your followers, look up hashtags for your industry

·         A loyal following is great but what’s the point if they’re not buying? Your feed should showcase your offering without being too salesy

If you want to improve your social media presence, get in touch with us at redheadPR.



Monday 6 July 2015

Kick-starting the summer at 10 Downing Street

Last week I had a wonderful opportunity to attend the summer garden party hosted by Prime Minister, David Cameron, with my good friend Angela Barker-Dench, Principal of UTC Swindon.

It was fantastic to spend time with Angela on the day of the event, we had the perfect opportunity to talk about the fantastic work she has done at UTC Swindon so far. From hosting the Conservative Party manifesto at the college, to preparing some of Swindon’s brightest for work and university, she is going along way to putting Swindon back on the map.

The venue was a perfect place to celebrate Angela’s achievements, as the garden was beautifully decorated, alongside a selection of gorgeous drinks.

The evening also saw a fantastic speech from Chancellor George Osborne, as well as and lovely words from David Cameron. It was great to see Mr Cameron conducted himself with the same grace and confidence that he saw through the General Election campaign. 

Angela also had the fabulous opportunity to speak one-on-one with George Osborne. They spoke about how UTC Swindon has been performing in its debut academic year and their vision of how the university technical college movement is going to impact the educational system in the UK.


At the party it gave me a fantastic chance to catch up with some key contacts. At high-profile events it is an always great to opportunity to meet with and discuss a variety of topics with likeminded people. 

Thursday 2 July 2015

Cycling to success in Gstaad

We recently invited a group of journalists and business people to see for themselves our 5 star cycling experience in Gstaad on the picturesque west side of Switzerland.

The trip launched our corporate sportive in Gstaad in June 2016, which will comprise cycling and high level networking. The 2016 trip is in aid of the Laureus Sports for Good Foundation, and aims to raise over £1 million for the charity.

With us was Laureus Sport for Good Foundation ambassador and England cricket legend, Michael Vaughan. At the end of the trip, he said: “This was my first time cycling in Switzerland and it was great to be involved in such an exciting event, surrounded by amazing scenery. I'm delighted to support this event, which has the aim in 2016 of raising £1 million for the Laureus Sport for Good Foundation, a charity I'm hugely passionate about which uses the power of sport as a tool for social change.”

We spent a whole day exploring Gstaad on two wheels. We made two route choices available, both with scenic feed stations, gourmet lunch, Ride Captains and full mechanical support.

One of our guests, creative partner at Mad Hen, Sid Madge, had this to say after the trip: “A huge thank you for the most amazing trip. I can only send you praise for what was a fantastic three days. It was immense and to share the time with such wonderful people was a joy. Thank you for all your hard work and I look forward to many more events and memories.”

Now as the dust has settled on Gstaad, we’re looking forward to our next event in Davos, offering an exclusive three-day festival of cycling and fine dining in the Swiss Alps from Thursday 10 to Sunday 13 September 2015. On this trip, we’re excited to welcome owner and manager of Wiggle-Honda, Rochelle Gilmour and former Australian racing professional, Cadel Evans, for what promises to be another special weekend.

For more information about Davos, please visit: www.etapesuisse.com/etape-suisse-davos-2015


   

Monday 15 June 2015

Etape Suisse’s 5 star luxury cycling experience in Gstaad

I’m really looking forward to hosting Etape Suisse’s corporate sportive press trip in Gstaad, Switzerland from Sunday 21 to Tuesday 23 June 2015. It’ll be my first press trip as CEO of the luxury cycling company. 

The press trip will launch Etape Suisse’s corporate sportive in Gstaad in June 2016. Comprising cycling and networking, the 2016 trip is in aid of the Laureus Sports for Good Foundation. We’re aiming to raise over £1 million for the charity.

Top journalists will join us as we head to the picturesque west side of Switzerland. We’ll ride in teams which includes celebrities such as Michael Vaughan OBE, English cricket legend and captain of the 2005 Ashes winning team.

Etape Suisse is a business like no other. The cycling, the hospitality, the locations and the accommodation are all out of this world. It’s going to be a great pleasure for me to combine my passion for my work with my passion for cycling. I’ve competed in triathlons and I’m currently training for my first Ironman 70.3, so I can’t wait to get a taste of the hilly terrain in Gstaad.

As well as the demanding routes and networking opportunities, it’s also rewarding to be supporting Laureus Sports for Good Foundation. The charity is an incredibly worthwhile cause, raising funds to provide financial and practical support to more than 150 projects through the power of sport. Providing coaching and education to young people, Laureus Sports for Good Foundation helps those in some of the most challenging and deprived environments around the world.

The press trip also gives me the chance to cycle and work alongside my good friend and colleague at redheadPR, Emma De Maio. Over the years, we‘ve worked on many exciting projects in incredible locations, but this one has the potential to be the most luxurious and stunning of them all.

If luxury networking, cycling and fundraising interests you, visit www.etapesuisse.com/etape-suisse-gstaad-corporate-event to find out more.

Friday 12 June 2015

Mums unite for PR masterclass

Earlier this week I had the great pleasure of speaking at the Mums UnLtd Summer Biz Fair in the Buckingham Park Community Centre in Aylesbury. I gave my talk, Get your brand buzzing through PR.


The talk was about one of the main reasons businesses work with PR agencies: to raise brand awareness and get noticed by people who matter.

As the recent survey, The State of Public Relations, revealed, brand awareness is the top priority when using PR services[1]. So, I explored the importance of maximising PR and demonstrated techniques that make brands flourish. It was fantastic to show some of the incredible results that you can achieve with a well-managed PR campaign.

What made appearing at this event even more rewarding was the chance to host my own PR and branding PR clinic after the talk. I spoke one-on-one with a number of hardworking mums, all looking to enhance their businesses or embark on new enterprises. I met many inspirational women who have incredible talents and who are already very successful.

As a mother-of-two, I know the importance of good support and inspiration from other working parents. The Mums UnLtd Summer Biz Fair is a fantastic opportunity to offer this support, while showing how effective PR can boost the success of any brand.

These types of events offer working mums the ideal opportunity to network, enhance their skills and get their brands buzzing. If you’re interested in learning more about Mums UnLtd or attending one of their events, visit www.mumsunltd.co.uk. To find out what great PR can do for your business, visit www.redheadpr.co.uk


Thursday 4 June 2015

Sara Tye to speak at Mums UnLtd Summer Biz Fair



Sara Tye, the award-winning top 500 international PR and business and organisational development expert, will give her talk, Get your brand buzzing through PR, at the Mums UnLtd Summer Biz Fair. She will also host a branding and PR clinic at the event, which takes place on Monday 8 June 2015 at Buckingham Park Community Centre, Aylesbury.

The recent survey, The State of Public Relations, revealed that brand awareness is the top priority when using PR services[1]. With this in mind, Sara will explore the importance of maximising PR and demonstrate techniques that will make your brand flourish. She will also show some of the incredible results that you can achieve with a well-managed PR campaign.

The branding and PR clinic is a chance to speak with Sara one-on-one and find out what PR can do for your business.
Mums Unlimited
At the Mums UnLtd Summer Biz Fair, Sara will present to mums running businesses and those who are looking to launch a new enterprise. The event will inspire and support working mums and help them build contacts through networking. 

Sara said: “As a mother-of-two, I know the importance of good support and inspiration from other working parents. The Mums UnLtd Summer Biz Fair is a fantastic opportunity to offer this support, while showing how effective PR can boost the success of any brand.” 
Sara spent three years managing the personal PR internationally for The Body Shop’s eminent founder, the late Dame Anita Roddick. She took them online, making the retailer one of the world’s first to establish a global internet presence.

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended as one of the CIPR’s best sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara is the founder and managing director of redheadPR, a team of smart, passionate people who identify PR and marketing opportunities and deliver for ambitious brands, individuals and organisations. Clients of redheadPR include innovative businesses in sectors including gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.
Sara is also managing director of Gingernut Creative, a Birmingham-based creative agency. 

Gingernut Creative helps organisations inspire diverse audiences through its expertise in research, strategy, design, branding, digital and video. Gingernut Creative has a diverse client list, with a particularly strong presence in the healthcare sector where clients include Pfizer, the NHS and local authorities across the UK. The company also has clients in the education, technology and leisure sectors.

As the newly appointed CEO of Etape Suisse, the luxury cycling company, Sara will lead the business to the next stage of its development following a successful first year.
 

Sara is a passionate and motivational speaker, a writer, coach, mentor and trainer.

For media enquiries, please contact Emma De Maio, redheadPR, 07921 160 134, emma@redheadpr.co.uk.

Wednesday 3 June 2015

Sara Tye becomes CEO at Etape Suisse

Sara Tye, the award-winning top 500 international PR and business and organisational development expert, has been appointed CEO of Etape Suisse, the organiser and promoter of luxury cycling sportives in Switzerland.
    
                    
The appointment follows a successful first year for Etape Suisse, which Tye will now lead to the next stage of its development and beyond.

Etape Suisse provides inspirational cycling tours and high level networking opportunities in Switzerland while raising funds for charities such as Laureus Sports for Good Foundation.  

A business and communications expert with over 30 years’ experience, Sara has been voted Green PR of London by the Evening Standard and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. She helps develop businesses, individuals and organisations through networking, publicity, online strategies and proven business development techniques. She has six years of management training and qualifications.

Sara said: “I am thrilled to become the CEO of Etape Suisse. It’s a unique business with a proposition like no other. The cycling, the hospitality, the locations and the accommodation are all out of this world. I can’t wait to get started on this venture. What made it even easier to accept this role is that I’m a keen cyclist myself. I’ve competed in triathlons across the country and I’m currently training for my first Ironman 70.3, so I’m combining my passion for training with my passion for my work.”       

The company was founded as a response to growing mediocrity in the UK sportive scene. Satisfying demand for challenging cycling events in inspiring surroundings, its packages include fine dining and luxury accommodation in high quality hotels.

Professional cyclists and celebrities also support Etape Suisse. Attendees have the chance to cycle with riders such as Cadel Evans, former Australian professional racing cyclist and winner of the 2011 Tour de France, Michael Vaughan OBE, retired cricketer, captain of England’s 2005 Ashes winning team, and Rochelle Gilmore, racing cyclist and Commonwealth Games champion.

Etape Suisse raises funds for the Laureus Sports for Good Foundation. Laureus uses sport to benefit children across the world by funding community projects and helping individuals achieve real change in their lives. Etape Suisse’s 2014 Davos event raised over £25,000 for the charity.

Etape Suisse’s corporate sportive in Gstaad in June 2016 comprises of cycling and networking. The trip in 2016 is in aid of the Laureus Sports for Good Foundation, which aims to raise over £1million for the charity.

Etape Suisse is hosting its second festival of cycling and fine dining in Davos in the Swiss Alps from 10-13 September 2015.

In the UK, the company is hosting the Chiltern Cycling Festival at Buckinghamshire’s Penn House Estate on Sunday 12 July 2015 and the Velo Classique at Chenies Manor, also in Buckinghamshire, on Monday 31 August 2015. Both events comprise day-long rides with the choice of three routes - 100 miles, 100km and 30 miles. 

Sara spent three years managing the personal PR internationally for The Body Shop’s eminent founder, the late Dame Anita Roddick. She took them online, making the retailer one of the world’s first to establish a global internet presence.

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended as one of the CIPR’s best sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara is the founder and managing director of redheadPR, a team of smart, passionate people who identify PR and marketing opportunities and deliver for ambitious brands, individuals and organisations. Clients of redheadPR include innovative businesses in sectors including gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.

Sara is also Managing Director of Gingernut Creative, a Birmingham-based creative agency. Gingernut Creative helps organisations inspire diverse audiences through its expertise in research, strategy, design, branding, digital and video. Gingernut Creative has a diverse client list, with a particularly strong presence in the health care sector where clients include, Pfizer, the NHS and several local authorities across the UK. The company also has clients in the education, technology and leisure sectors.


Sara is a passionate and motivational speaker, a writer, coach, mentor and trainer. 

Monday 18 May 2015

Periscope – the latest social media craze to hit PR?

Having worked in communications for over 30 years, I know the how essential it is to adapt to changing trends to stay ahead of the competition. Within the past 10 years, the biggest trend any of us has experienced is social media.

It has revolutionised the way brands communicate and how we work.

The latest social media site we’re hearing about is Periscope. We’re told it’s the greatest platform since Twitter (well Twitter did pay over $86 million for it).

Can it be the next big thing in PR?

Periscope allows anyone to broadcast live from anywhere through their smartphone. Viewers can influence the broadcaster by sending messages. They can express their love for the stream by tapping their screen to send hearts – just like favoriting on Twitter or liking on Facebook.

This will give businesses a big advantage when it comes to widening their audience and talking to customers. Here’s how we’ve seen a few brands embrace Periscope so far:

  •  Subscription music site Spotify posted a behind-the-scenes video with Irish folk singer Conor O'Brien from the band, Villagers. The live stream pulled in 382 viewers and racked  up 1,534 hearts


  •    Pepsi-owned Mountain Dew used Periscope to create a short video, "Stop by to say what's up." It showed a girl spelling out the word "Swag" on a chalkboard with a table full of branded T-shirts and hats in front of it


  •        Energy drink brand Red Bull tried out app during Miami Music Week and live streamed events at its Red Bull Guest House in March this year


  •       DKNY gave its social media followers a look into its fashion closet. Many fashion brands use Facebook, Twitter and Instagram to give people  a peek into their world, so expect to see Periscope grow in this sector


Periscope is also perfect for live streaming product launches. Food companies could use it to demonstrate recipes and the best way to use their products. It can also give customers a behind-the-scenes look into their favourite brands and see how the products they love come to life.

The possibilities are endless.

As Periscope is linked directly to Twitter, you can stream directly through your Twitter feed. This is going to be a major plus for businesses. It removes the hard work involved in building a following, which, as many companies know, is no easy task.

Even though Periscope has only been on the scene a couple of months, many of the world’s leading brands will be asking themselves how they can maximise this exciting communication tool. 

Wednesday 6 May 2015

General Election 2015: A brighter, more secure future

As the General Election 2015 is almost upon us, it is finally time to ask yourself the all important question: who are you voting for?

For me, I will put my cross next to the Conservative Party.

What has swung it for me is the Conservatives dedication to strengthening our economy. The past five years we have seen a fantastic transformation. Now Britain is one of the fastest growing economies in the world. National finances are back under control, the deficit has been halved and more people than ever are in work.

Their policies have been set out to grow the economy further as a whole, generate even more jobs and higher wages for everybody.

The Conservative Party’s commitment to making the UK one of the top five places in the world to do business is admirable. They have not lost sight of supporting smaller businesses like redheadPR, as they plan to back small firms with a major business rates review and give businesses the most competitive taxes of any economy.

As a mother-of-two, the emphasis that the Conservatives are placing on youth employment is incredibly reassuring. They’ve already delivered a magnificent 2.2 million new apprenticeships and will be supporting 3 million more, taken the numbers of youth unemployment to remarkable lows, and since they have been in government, 1,000 jobs have been created every single day.

A few weeks ago, I was present as the Conservative Party launched their manifesto at the site of our client, UTC Swindon. The university technical college movement in the UK is highly important to the Conservatives; it is another sign of their vision to build for the future and the education of our young people.


If like me, you remember the struggles of 2008 and the recession, you will vote the Conservative Party in for a second term, allowing them to continue the fantastic work they have started. 

Tuesday 5 May 2015

Sara Tye wins Wiltshire Business Person of the Month

Early this month I was delighted to find out that I had won the Wiltshire Business Person of the Month.

The award, sponsored by Marriott Hotels, Swindon Advertiser and Thames Valley Chamber of Commerce, recognises my continuing contribution to the county’s thriving business community. 

I have worked with many leading local and nationally recognised companies. Clients of redheadPR include innovative businesses in a diversity of market sectors. These include education, gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.

I have worked tirelessly over many years to develop and grow redheadPR. Far more than just a public relations expert, I provide consultancy in branding, marketing, event management, film and photography. redheadPR’s ethos is to integrate itself within every client’s business and share its enthusiasm and commitment to its goals.

I have also recently become managing director at Gingernut Creative, the Birmingham-based creative agency that inspires people through research, strategy, design, branding, digital and video.

I am so proud to be recognised for the work I do in and around Swindon. It is an up-and-coming town and it’s always evolving. Being based in the heart of Swindon is a real pleasure – the exciting businesses we work with here keep us really busy and on our toes.

As a communications expert with over 30 years’ experience, I have been voted Green PR of London by the Evening Standard and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. I’ve helped develop businesses, individuals and organisations through networking, publicity, online strategies and proven business development techniques.

I spent three years managing the personal PR internationally for The Body Shop’s eminent founder, the late Dame Anita Roddick. I took the company online, making the retailer one of the world’s first to establish a global internet presence.

The Make Your Mark for a Tenner campaign, which I helped develop, was commended as one of the CIPR’s best sustainable PR programmes. I’ve also been responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.


For more information on about me and redheadPR, visit www.redheadpr.co.uk, follow on Twitter and connect on LinkedIn.

Monday 13 April 2015

Looking forward to GIMA Day Conference

This Wednesday, 15 April, we’ll be at the Garden Industry Manufacturer’s Association (GIMA) AGM and Day Conference.

Having recently joined GIMA, we’re really looking forward to the event. It’s an opportunity to network and keep abreast of developments in the garden suppliers industry.

GIMA is a fantastic fit for redheadPR. We’ve managed campaigns for major brands including Tesselaar International, crocus.co.uk, Stewart Garden, John Woods Nurseries and the Garden Media Guild to name but a few. Personally, I’ve worked (and played) in horticulture for more than 30 years.

We’ve represented clients at the RHS Chelsea Flower Show and Hampton Court Flower Show many times. We’ve worked with Pippa Greenwood on the Stewart Garden Schools programme, which encourages children across the UK to grow fruit and vegetables. We’re now into our third year of running this campaign and over 200 schools have taken part so far.

Our extensive experience in the gardening sector and close relationships with key journalists put us in a very strong position in the industry.

We can’t wait to meet other GIMA members and discuss the importance of PR in the garden industry.

As a keen gardener myself, I’m excited to see what’s in store for the industry. Business leaders and opinion formers will take to the stage at Haskins Garden Centre in West Sussex. These people will offer unique insights into the direction of the sector.

So, if you’re at the GIMA Day Conference on Wednesday 15 April, swing by the redheadPR stand and say hello!