Friday, 10 January 2020

Top Swindon PR confirmed as judge in industry awards for the third year running

Leading Swindon PR consultant and award-winning serial entrepreneur, Sara Tye, is to judge The Whitewed Directory Awards 2019, for the third year in a row.
Sara Tye commented: “I’m honoured and excited to be asked back to judge these awards. The standard of entries increases year on year and I’m looking forward to the winners being announced in February 2020. I’m always delighted to help celebrate great entrepreneurship!”
Sara is an award-winning entrepreneur, top 500 PR, coach, speaker, mother and 70.3 triathlete. She is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.
Sara has joined some of the most influential people over the last three years as part of the judging panel. Now the PR is looking forward to repeating the experience in 2019 as the directory of recommended wedding suppliers across the south-west stages its third awards ceremony, launched to highlight and support the region's best wedding industry operators. 
This year, Sara is joined by director of sales of DoubleTree by Hilton Swindon Emma Richards. A key voice for businesses in the South West, Ian Larrard, who is director of the Initiative in Swindon and Wiltshire, completes the judging panel. 

The Whitewed Directory founder and managing director, Natalie Lovett, said, “A big thank you to 
Sara for joining our professional judging panel again this year. Her business acumen and experience means that she is rightly positioned to judge the entries and choose the very best applications to be put forward to the final.”
The shortlist has been revealed as:
Business of the Year 2019 Finalists:

Start-up Business of the Year 2019 Finalists:
Holly Robinson Jewellery
MK Hair & Makeup
Willoughby & Wolf

Most Inspiring Business Person of the Year 2019 Finalists:
Fluffy Puffin
MK Hair & Makeup
The Prosecco Party



The winners being announced at an Awards Ceremony on 6 February 2020 to be held at, and sponsored by DoubleTree by Hilton Swindon.

Thursday, 9 January 2020

Understanding how leading and managing a business needs different skills and approaches


How do you define the difference between leading a business and managing it?
Leading is realising the vision and taking all stakeholders with you.

It’s about knowing how to take calculated risks and then getting everyone on board to move with you.

Knowing where to invest resources for growth, whatever that growth is.

Leadership is about ensuring the company is a good business – that it’s ethical, the right people and plan are in place to take the business where it needs to go.

Managing is making sure that the resources deliver a good return on investment and realistic goals are achieved i.e. time, machinery, people etc. A lot of these resources will soon be outsourced in businesses of the future.  Best supplier management understanding will be needed to fulfil this.


Is leadership and management mutually exclusive? Should small business owner/managers attempt to combine the two or excel at just one?

Sometimes, by the nature and size of business, the leader is the manager.  As organisations become smaller and flatter, then the leader/leadership team will have to manage.

There are, of course, pros & cons to that in itself.

But management should become easier as jobs/roles/functions are outsourced.  The outsourced function is managed in its own right.  It will be quality control/assurance that grows.

Should good leaders always surround themselves with excellent managers?

Why would a leader surround themselves with managers who don’t perform or deliver?
  
Managers of the future will need to become very solution driven to ensure continued performance.


Has the culture of business today meant more leaders or managers are needed to ensure commercial success in the marketplace?

Yes and No.

One leader can make the most commercially successful business in the market place.  But there will be smaller businesses doing many more outsourced activities so in affect more business leaders.
   
I’m a big advocate of technology and strongly believe that technology today enables you to do more with less people.  So yes more leaders and no.


What do you think the future of business leadership and management looks like?


I believe that businesses are going to become smaller and that they’ll be based on the theory of a shamrock organisation, which was predicted over 30 years ago.

The term was invented by Irish academic and management author/philosopher Charles Handy.

I studied management for six years, and as part of that, I read ‘The Age of Unreason’ by Charles Handy in 1990, and I’ve lived by his views the whole of my career. The book is more relevant today than it ever was. It’s hugely progressive, as was my management thinking at the time, I was only 21 when I read it.

We will not survive unless we adapt to the way the world is changing. This book is an inspiring vision of an era of new discoveries, new enlightenment and new freedoms.

Leadership will be about the disruption of where to take these smaller companies; taking the best ideas and then how to deliver it.

Managing will be different because more of resources will be outsourced, and probably across different continents

Are there any tools that leaders and managers can use to improve their skills?
Yes. Many.

I regularly help businesses declutter and process map, become objective and goal driven.

Stop wasting time on superfluous activity.

Invest in:

Self-development through
Apps
YouTube
Other peers
Mentors
Coaches
Reading
Listening


Any other comments you would like to make?

You can learn a lot from great leaders.

Monday, 2 December 2019

Breaking agency protocol! How Sara Tye is shaking up and leading the way in the world of PR


Sara Tye, founder and managing director of redheadPR, is to pave the way to success for agencies in the UK by sharing insights into her process driven organisation at Agency Hackers event this December.

Sara said, "I'm always living in the future and continuously looking to improve and streamline processes. By doing this, you become more profitable and outcome driven. I looked carefully at my business and noted where processes were being broken, whether that be clients being over-serviced, staff attending pointless meetings or making needless phone calls."

By doing this, Sara has process mapped every part of her business, and she's encouraging others to do the same. Sara will speak at ‘Clockwork - The agency operations conference' on Tuesday 3 December 2019. Her talk is titled ‘How to make your agency hyper-efficient'.

"Not only does this help me and my business, but my clients love it too. It means that they don't continuously get bombarded by emails, they can always track the status of the work and they become more proactive. This creates a much faster workflow". continued Sara.

"It took a year. But now every single client interfaces with us through a project management dashboard. Many clients have adopted a similar dashboard within their own business as a result" says Sara.

Ian Harris, founder of Agency Hackers, said "This sounds remarkable and I can't wait to hear how Sara has done this. Sara is a true inspiration to not only agencies, but to all business owners. If you're interested in automating and optimising your agency, there is something big here that you'll be wise to pay attention to."

Sara is an award-winning entrepreneur, top 500 PR, coach, speaker, mother and 70.3 triathlete. She is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999

Founded by Tye in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in the South West that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Wednesday, 20 November 2019

SWINDON TRIATHLETE AND PR GURU CONFIRMED AS SUNDRIED AMBASSADOR


Sara Tye the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and athlete, has been announced as the latest ambassador of Sundried, the active sports clothing company.

Sara, a triathlete who trains for the half ironman distance 70.3, said “I was so honoured to be asked to be an ambassador of this awesome brand. Their commitment to sustainable fashion is something that I truly value and I’m proud to be part of an organsation that’s helping to combat the environmental impacts of the fashion industry. For instance, their Eco Charge range is made from recycled coffee grounds, using coffee's natural ability to block odour. I love the fact its sustainable but also technical.  It’s a brand/company trying very hard to be the best.”

Sustainability and a corporate social responsibility (CSR) has always been a fundamental driver for Sara. She’s worked with the late Dame Anita Roddick, founder of The Body Shop, developed Make Your Mark With a Tenner campaign and Make a Difference Day. Sara also founded the HIV and Aids network, Sophia among other organisations and campaigns. Sara has also helped tackle youth homelessness by working with the charity, Centrepoint and its 65 corporate partners such as the LandAid consortium.

Sara developed stakeholder relations at Thames Water, headed communications at Yellow Pages, implemented BT’s ISO4002 environmental policy.

The Sundried apparel is designed to enhance performance Their activewear features the most advanced technology on the planet, including anti-odour, UV protection, and temperature control, all created ethically and sustainably and sold at a fair price.

Jess Tonking, marketing manager and personal trainer at Sundried, said, “Sara epitomises exactly what Sundried ambassadors are all about; passion, drive, and an interest in sharing knowledge with the world. We look forward to working with Sara and embarking on a long relationship with her.”

Sara is the founder and managing director of redheadPR, ex-chair of Swindon Triathlon Club and a top business development mentor. 

She was CEO of Etape Suisse the company that provides inspirational cycling tours and high-level networking opportunities in Switzerland. 

Sara continued, “As an ambassador, I can’t wait to share my knowledge with Sundried’s amazing followers and customers. I love their clothing and I look forward to helping others achieve so much more in their sporting goals.”

Sara and redheadPR also has a long commitment to the sporting sector. They recently announced that they’re sponsoring Corinne Clark, the triathlete and owner of Corinne Clark Sports Massage in Cirencester. Corinne who is 34 years old, will attempt a podium place at the inaugural KONA™ race in October 2019.

redheadPR sponsored Kev Tonner as he took on the 2014 Edmonton ITU Sprint Distance Triathlon World Championships.

2015 saw them be the media supporter of the RTTC National Championship.

Other past sponsorship includes the press box at Swindon Town Football Club, The Museum of Computing in Swindon and many business awards.

June 2017, redheadPR sponsored the 6th leg of the first ever Tour de Troops, from Ashchurch to Didcot – and Sara even joined in and rode the 56 mile leg. The company then sponsored The Victory Swim 2018.  Both these events raised money for The Felix Fund - which supports the UK's bomb disposal experts their families.

She also rides weekly with Darkroom Espresso Cycling Club. Sara is a member of the Swindon Triathlon Club and ex chair of the club.

Friday, 8 November 2019

Top Swindon PR confirmed as judge in industry awards for the third year running

Leading Swindon PR consultant and award-winning serial entrepreneur, Sara Tye, is to judge The Whitewed Directory Awards 2019, for the third year in a row.
Sara Tye commented: “I’m honoured and excited to be asked back to judge these awards. The standard of entries increases year on year and I’m looking forward to the winners being announced in February 2020. I’m always delighted to help celebrate great entrepreneurship!”
Sara is an award-winning entrepreneur, top 500 PR, coach, speaker, mother and 70.3 triathlete. She is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

Sara has joined some of the most influential people over the last three years as part of the judging panel. Now the PR is looking forward to repeating the experience in 2019 as the directory of recommended wedding suppliers across the south-west stages its third awards ceremony, launched to highlight and support the region's best wedding industry operators. 
This year, Sara is joined by director of sales of DoubleTree by Hilton Swindon Emma Richards. A key voice for businesses in the South West, Ian Larrard, who is director of the Initiative in Swindon and Wiltshire, completes the judging panel. 

The Whitewed Directory founder and managing director, Natalie Lovett, said, “A big thank you to 
Sara for joining our professional judging panel again this year. Her business acumen and experience means that she is rightly positioned to judge the entries and choose the very best applications to be put forward to the final.”
The shortlist has been revealed as:
Business of the Year 2019 Finalists:

Start-up Business of the Year 2019 Finalists:
Holly Robinson Jewellery
MK Hair & Makeup
Willoughby & Wolf

Most Inspiring Business Person of the Year 2019 Finalists:
Fluffy Puffin
MK Hair & Makeup
The Prosecco Party


The winners being announced at an Awards Ceremony on 6 February 2020 to be held at, and sponsored by DoubleTree by Hilton Swindon.