Friday, 11 January 2019

Emails & how to manage them

I was recently asked by Regus, the multinational corporation that provides a global workplace, for my opinion on how I deal with my emails.

Managing email and an inbox is crucial to the profitability of business.

This is because most employees spend a lot of time working OUT of it. It is a project management tool if used well.

Businesses also don’t know that if you lose your email through a technical issue the emails can be hard to retrieve so keeping important content and attachments in email is not a good idea.

One of my top pieces of advice is to limit the amount of emails in your inbox to 50. All my employees are encouraged to file, save and delete as they work. This reduces stress and ensures you have a clean inbox at the end of the day.

Read my comments here, along with other business experts, on the best advice to managing emails.

If you need any further advice on how you can better manage your work flow, please do get in touch!

Tuesday, 18 December 2018

Shortlisted for lifetime achievements as PR guru is in line to receive TWO awards in the South West Business and Community Awards

I am absolutely delighted to be shortlisted for two prestigious regional business awards. I'm in line to potentially scoop both the Female Entrepreneur of the Year and Lifetime of Achievement titles in this year’s South West Business and Community Awards. Being shortlisted reflect years of hard work for this industry innovator, who said she's delighted to even be in the running.

It's been an incredible journey and it’s wonderful to be recognised. Being shortlisted for the Lifetime of Achievement award is hugely humbling. It’s come as, this year, redheadPR celebrates 15 years in business. I have worked relentlessly for the past 30 years and it's been tough; from fighting to keep my business going through the 2008 crash, to moving back to Swindon from London. I'm truly amazed to be shortlisted for both of these amazing awards.

As you may know, I'm a business and organisational development expert with more than three decades of communications expertise in driving campaigns for brands such as BT, Thames Water and Green & Black’s. I'm an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. My well-rounded resume also boasts Chair of Swindon Triathlon Club, Patron of Christ Church, and Vice Chair of Old Town Business and Professional Association.

Over 250 business people will be in attendance on 24 January 2019 for a fabulous evening of recognition and celebration at The DoubleTree by Hilton, Swindon. This event kicks off a great start to the year for all nominees, while winners will be able to proudly showcase their awards throughout 2019.

The Lifetime Achievement Award is for individuals recognised within their particular field as having made an outstanding contribution to the region.

Meanwhile, Female Entrepreneur of The Year award is open to any female within the South West. Nominees may have set up their own business, played a leading role within an organisation, or have had a business directorship or leadership role in the area.

Keeping ahead of advancing technology is indicative of redheadPR’s constant drive to improve the customer experience and the efficiency of their services. 

Wish me luck!

Wednesday, 5 December 2018

Christmas 2018 - the year's roundup blog By Sara Tye

It has been an incredible year for everyone here!

redheadPR celebrated 15 award-winning years of media-shaping business this year. Throughout that time we've stood by our core passion for entrepreneurship, our ambition, and our ability to consistently deliver incredible returns on investment. 

As time goes on, we continue to hone our service, to offer our clients a level of individual attention we're positive they can't find anywhere else. It's what allows us to cultivate such lasting and rewarding relationships. 

What happens with Brexit?

With such media speculation running wild regarding the negative impact of Brexit in the coming years, we feel it's important to keep our heads while all around us lose theirs. If there is something we have consistently learned, it's how to continue providing excellent service in the face of challenging circumstances. 

If there's one thing you can always rely on, it's that business is never stagnant. The only thing you can be sure of is that no two days will ever be the same. As such, we've come to thrive on change, so we're looking forward to embracing the new opportunities that come our way. 

Everyone needs to adapt - keeping #Aheadofthecurve is beyond essential. 

Always changing

Technology has remained at the forefront of our ability to keep at the cutting edge of the industry. Over the last year, we have turned to app based tools to better streamline and project manage workflow. Our website has received a complete revamp, ensuring it continues delivering to its users. We strongly believe that websites should be continuously updated. Technology moves at a considerable speed, and it’s vital to stay ahead, or get left behind.

Off-page, high-ranking coverage from PR is absolutely crucial for our clients when considering online profile and SEO. Our digital capabilities means that we also work across all social media platforms, growing them organically and through bespoke methods that are geared towards specified audiences.

Keeping ahead of advancing technology is indicative of our constant drive to improve the customer experience and the efficiency of our service. 

Personal goals achieved

Over the past year, I have been fortunate enough to take part in many sporting events. These have ranged from swims to runs as well as triathlons! In early November, I was honoured to join Ross Edgeley on the final mile of his swim - a 157-mile trek around the mainland of Great Britain.

redheadPR was also a large contributor to the raising of over £1,000 for Felix Fund as a part of the September Victory Swim. I’ve also taken part in the #runVEMBER campaign, running to raise funds for the homeless this November. 

Fitness and business have a lot in common. To be successful at both you need drive, determination, and a single-minded dedication to achieving your goals. 

The people who matter

Our clients are the lifeblood of our business. We're proud to say that we consider them a part of the redheadPR family - it's our pleasure and our privilege to work with them!

Ultimately, family is arguably all that matters in this life. Without them, what do we have? We know the importance of treating our family with the love and respect they deserve. We're also proud to say we show the same love and respect to our valued clients. Our dedication and commitment know no bounds. 

Other highlights this year include

Being named PR partner of Redhead Day UK and confirmed as the PR agency for the Common Sense Gardening Group, part of the Crop Protection Association (CPA).

We also started working with the wonderful Samuel Brothers (St Paul’s) Ltd, who hold a Royal Warrant as Tailors to HM The Queen.

redheadPR also exhibited at trade shows such as Introbiz which included an audience with Lord Sugar, the British business magnate, media personality, politician and political adviser, and Grant Cardone, bestselling author, world's #1 sales trainer, renowned speaker. We also exhibited at The South West Expo, in Swindon and Bristol.

I’ve also contributed to many media features and been published in outlets such as The Manager, Natwest Content Live and ResponseSource….amongst others.

It has been a truly incredible year for redheadPR - as we look to head into 2019, we can't wait to see the opportunities that await us. We're looking forward to sharing that journey with you!

Wednesday, 7 November 2018

redheadPR offers top consultancy at Introbiz 2018

Leading digital PR consultancy redheadPR is exhibiting at Introbiz, the biggest business exhibition in Wales, on November 22 2018 on stand 209. 

The PR agency look forward to speaking to businesses and entrepreneurs at the one-day event in Cardiff ahead of the launch of its new offering for 2019. 
2018 sees redheadPR celebrate 15 years in business. As part of the celebration, Sara Tye, founder and managing director of redheadPR, is offering delegates the chance to win one hour of free consultancy with her. As a top 500 international PR, Sara helps many organisations and business transform. Visit stand 209 to find out more.

Legendary business icon, Lord Alan Sugar, star of the BBC’s The Apprentice, is giving the headline keynote speech at Wales’ National Business Exhibition at Cardiff’s Motorpoint Arena. 
The British business magnate, media personality, politician and political adviser became a billionaire in 2015, According to the Sunday Times Rich List. In 2016 his fortune was estimated at £1.15bn, ranking him as the 95th richest person in the UK, proving entrepreneurialism at its best.

Sara Tye, founder and managing director of redheadPR, said: “We’re really looking forward to exhibiting in Cardiff. We’ve always worked with businesses in Wales and it’s fantastic to be able to showcase our services as such a leading business show.” 

As a key location for growth, Tye points to statistics highlighting the need for her firm’s services across Wales. Last year across the region, more than a third (38.3%) of private sector employment across Wales was in large enterprises (i.e. those with at least 250 employees) – while the figure for the UK as a whole was 39.8%. 

Indeed, Wales has become a hub for successful businesses, and in 2016 had the UK’s fastest growing economy. Clearly, its strong transport links mean Wales is ideal for commercial traffic, while the financial benefits to organisations being in Cardiff rather than London are clear. Wages are 70% of those for equivalent roles in the UK’s capital (i), and Grade A office space costs 40% of a similar offering in London (ii). 

Equally, the Welsh capital is one of just six UK cities with an internet exchange, providing data-heavy firms with word-class resilience.

Tye adds: “We’re always keen to champion enterprise in Wales, and we offer a wide range of PR services aimed at businesses keen to get ahead of the curve. We can’t wait to meet some of these organisations towards the end of November.” 

redheadPR offers tailored online solutions, as well as traditional methods, which are customised to fit each client's profile, needs and aspirations. Services available from the company include: SEO; Vlogs; online and offline media; social media as well as social media apps, blogs and forum articles; digital marketing; analysis reporting; and a selection of other services as required.
Visiting the redheadPR stand is a great opportunity for businesses to find out more about the benefits of professional PR to the sustainability and success of their operations.

Tuesday, 6 November 2018

How prepared are you for Black Friday?

It falls on November 23 this year, the day after Thanksgiving in America, and has long been heralded in the US as the start of the festive shopping season – although the term ‘Black Friday’ has only been really widely used since the turn of the Millennium. 

In recent years, Black Friday has taken off this side of the pond, as a chance for retailers to make a big promotional push a month before Christmas. (Last year, online sales in the UK reached £1.4bn on Black Friday.) 

And while many shops dip their prices for 24 hours to get people splashing their cash in the run-up to the festive season, numerous retailers now spread their deals over a fortnight. 

Additionally, others focus on Cyber Monday, always the first weekday after Black Friday – so this year it’s on November 26 – as a great opportunity for massive online promotion. 

How ready are you? 

With such a great chance for serious sales, you need to be properly prepared in advance to maximise this opportunity. 

That means ensuring your promotions reach your target audience, and that you’re really thinking about what you’re offering, and to whom. It’s quite important that you aim at a specific customer, rather than being too generic or trying to please everyone.

Shoppers will be writing a list before the big day to be able to search and purchase as quickly as possible. This means that you can be more specific than you would be with general seasonal sales.

If you’re running a social media campaign, you can really hone in on your target demographic. For example, choose a geographical location, age profile, specify particular interests etc.

Don’t leave planning until the last minute. Given that Black Friday really does now go on for at least a week, be ready. For example, if you’re planning on running a different deal on each day for a week, think those through thoroughly and well in advance.

Consider how you will get your message out – will it be by blog, newsletter, social media or press release? And how far in advance are you prepping the consumer?

Remember, the more places that you Black Friday deal is featured online, the better this is for your search engine optimisation (SEO). This means that your visibility on online presence is increased.

You also need to know what you expect to gain from your Black Friday push. Set targets and measure the results. It’s best to set KPI’s before as a driver to achieve your objectives. 

Particularly with social media campaigns, not least those you’re paying for, you need to be sure you’re getting results. 

Finally, with an expected upturn in sales, be sure you can handle this increased volume. Make sure your team can respond adequately to social media comments, phone calls, sales handling and website traffic.