Tuesday 23 July 2019

Calling all businesses - Get online and get #Aheadofthecurve!


On Thursday 26 September 2019, Sara Tye, the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and founder and managing director of redheadPR, will host a workshop with Business West.

The workshop, titled “Digital PR, social media and the crucial need for online branding and media coverage”, will offer expert advice to businesses on how they can improve their online presence.

Business West is the not-for-profit company that offers business support to start-ups and growing businesses in the West of England.

“It’s integral to be online. Digital PR and online content not only help drive traffic to your website and make it easier to find your brand on search engines, but it also creates engagement with influencers and potential customers through social media. This workshop will provide essential tips on how you can do just that. I am a futurist and I'm not just worried about today but am obsessed with tomorrow.” Said Sara.

Sara will share her own experiences, explain the importance of refreshing a brand and how that translates across all assets of the business, contributing to improving an online presence. Spaces are limited and interested parties are encouraged to book to avoid disappointed.

Ian Larrard, director of Business West, said “We’re thrilled to have Sara speak at the September workshop. It’s a topic of much interest to our members and will provide some vital insights that the attendees can take away with them on the day.”

Book your place here
https://www.eventbrite.co.uk/e/digital-pr-social-media-and-the-crucial-need-for-online-media-coverage-tickets-62973668939.

Sara started redheadPR, the independent South West based PR consultancy 16 years ago and has proven experience on digitally evolving businesses. Sara presents and trains businesses nationally and has sat on many leadership boards.

Off-page, high-ranking coverage from PR is absolutely crucial for those looking to increase their online profile and SEO. Using strategic processes, redheadPR works across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience.

About redheadPR
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Friday 19 July 2019

80% of senior decision makers more likely to believe stories if backed by facts


Recent research reveals that 80% of senior decision makers are more likely to a believe story if it has proper data and statistics in it. The research was commissioned by Independent South West based PR consultancy redheadPR and conducted by YOLO Communications.
“I know the vital importance of real primary statistics when communicating key messages to decision makers. There is so much anecdotal research online, as well as fake news, and it’s sometimes hard to know what to believe.” said founder and managing director, Sara Tye, the award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur.
“What’s more interesting is when you break the results down into sectors. For example, 100% of those working in emergency services look for statistics and data within a story, which isn’t surprising. However, 63% of those working in local & central government do the same.” continued Sara.
Other results show that 100% of those working in the following sectors also find stories more believable with data:
·         Agriculture
·         Social housing
·         Sport & Entertainment        
·         Utilities
Other figures:
·         68% of those working in retail
·         70% of teachers or education professionals
·         70% of human resource professionals
·         73% of legal professionals
·         75% of those working in NHS / health / care provider
It was found that 94% of respondents living in the South West look for market research to ensure stories are more believable, opposed to 67% of those living in the North East.
Scotland, the South East and Northern Ireland also rate highly when it comes to looking for data to back stories.
“This provides a real insight into which demographics are driven by data and which ones aren’t influenced as much” said Sara.
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.
To find out more about commissioning research, contact redheadPR: pr@redheadpr.co.uk.
ENDS
You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.
For editorial enquiries, contact redheadPR. pr@redheadpr.co.uk

About the Survey Data
redheadPR – Research statistics research
The research was carried out online by Research Without Barriers - RWB
All surveys were conducted between 7th June 2019 and 11th June 2019
The sample comprised 530 senior decision makers (10+ employees)
All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2014)
RWB is registered with the Information Commissioner’s Office and complies with the DPA (1998)