Monday, 2 December 2019

Breaking agency protocol! How Sara Tye is shaking up and leading the way in the world of PR

Sara Tye, founder and managing director of redheadPR, is to pave the way to success for agencies in the UK by sharing insights into her process driven organisation at Agency Hackers event this December.

Sara said, "I'm always living in the future and continuously looking to improve and streamline processes. By doing this, you become more profitable and outcome driven. I looked carefully at my business and noted where processes were being broken, whether that be clients being over-serviced, staff attending pointless meetings or making needless phone calls."

By doing this, Sara has process mapped every part of her business, and she's encouraging others to do the same. Sara will speak at ‘Clockwork - The agency operations conference' on Tuesday 3 December 2019. Her talk is titled ‘How to make your agency hyper-efficient'.

"Not only does this help me and my business, but my clients love it too. It means that they don't continuously get bombarded by emails, they can always track the status of the work and they become more proactive. This creates a much faster workflow". continued Sara.

"It took a year. But now every single client interfaces with us through a project management dashboard. Many clients have adopted a similar dashboard within their own business as a result" says Sara.

Ian Harris, founder of Agency Hackers, said "This sounds remarkable and I can't wait to hear how Sara has done this. Sara is a true inspiration to not only agencies, but to all business owners. If you're interested in automating and optimising your agency, there is something big here that you'll be wise to pay attention to."

Sara is an award-winning entrepreneur, top 500 PR, coach, speaker, mother and 70.3 triathlete. She is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999

Founded by Tye in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in the South West that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.