Tuesday, 18 December 2018

Shortlisted for lifetime achievements as PR guru is in line to receive TWO awards in the South West Business and Community Awards

I am absolutely delighted to be shortlisted for two prestigious regional business awards. I'm in line to potentially scoop both the Female Entrepreneur of the Year and Lifetime of Achievement titles in this year’s South West Business and Community Awards. Being shortlisted reflect years of hard work for this industry innovator, who said she's delighted to even be in the running.

It's been an incredible journey and it’s wonderful to be recognised. Being shortlisted for the Lifetime of Achievement award is hugely humbling. It’s come as, this year, redheadPR celebrates 15 years in business. I have worked relentlessly for the past 30 years and it's been tough; from fighting to keep my business going through the 2008 crash, to moving back to Swindon from London. I'm truly amazed to be shortlisted for both of these amazing awards.

As you may know, I'm a business and organisational development expert with more than three decades of communications expertise in driving campaigns for brands such as BT, Thames Water and Green & Black’s. I'm an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. My well-rounded resume also boasts Chair of Swindon Triathlon Club, Patron of Christ Church, and Vice Chair of Old Town Business and Professional Association.

Over 250 business people will be in attendance on 24 January 2019 for a fabulous evening of recognition and celebration at The DoubleTree by Hilton, Swindon. This event kicks off a great start to the year for all nominees, while winners will be able to proudly showcase their awards throughout 2019.

The Lifetime Achievement Award is for individuals recognised within their particular field as having made an outstanding contribution to the region.

Meanwhile, Female Entrepreneur of The Year award is open to any female within the South West. Nominees may have set up their own business, played a leading role within an organisation, or have had a business directorship or leadership role in the area.

Keeping ahead of advancing technology is indicative of redheadPR’s constant drive to improve the customer experience and the efficiency of their services. 

Wish me luck!

Wednesday, 5 December 2018

Christmas 2018 - the year's roundup blog By Sara Tye

It has been an incredible year for everyone here!

redheadPR celebrated 15 award-winning years of media-shaping business this year. Throughout that time we've stood by our core passion for entrepreneurship, our ambition, and our ability to consistently deliver incredible returns on investment. 

As time goes on, we continue to hone our service, to offer our clients a level of individual attention we're positive they can't find anywhere else. It's what allows us to cultivate such lasting and rewarding relationships. 

What happens with Brexit?

With such media speculation running wild regarding the negative impact of Brexit in the coming years, we feel it's important to keep our heads while all around us lose theirs. If there is something we have consistently learned, it's how to continue providing excellent service in the face of challenging circumstances. 

If there's one thing you can always rely on, it's that business is never stagnant. The only thing you can be sure of is that no two days will ever be the same. As such, we've come to thrive on change, so we're looking forward to embracing the new opportunities that come our way. 

Everyone needs to adapt - keeping #Aheadofthecurve is beyond essential. 

Always changing

Technology has remained at the forefront of our ability to keep at the cutting edge of the industry. Over the last year, we have turned to app based tools to better streamline and project manage workflow. Our website has received a complete revamp, ensuring it continues delivering to its users. We strongly believe that websites should be continuously updated. Technology moves at a considerable speed, and it’s vital to stay ahead, or get left behind.

Off-page, high-ranking coverage from PR is absolutely crucial for our clients when considering online profile and SEO. Our digital capabilities means that we also work across all social media platforms, growing them organically and through bespoke methods that are geared towards specified audiences.

Keeping ahead of advancing technology is indicative of our constant drive to improve the customer experience and the efficiency of our service. 

Personal goals achieved

Over the past year, I have been fortunate enough to take part in many sporting events. These have ranged from swims to runs as well as triathlons! In early November, I was honoured to join Ross Edgeley on the final mile of his swim - a 157-mile trek around the mainland of Great Britain.

redheadPR was also a large contributor to the raising of over £1,000 for Felix Fund as a part of the September Victory Swim. I’ve also taken part in the #runVEMBER campaign, running to raise funds for the homeless this November. 

Fitness and business have a lot in common. To be successful at both you need drive, determination, and a single-minded dedication to achieving your goals. 

The people who matter

Our clients are the lifeblood of our business. We're proud to say that we consider them a part of the redheadPR family - it's our pleasure and our privilege to work with them!

Ultimately, family is arguably all that matters in this life. Without them, what do we have? We know the importance of treating our family with the love and respect they deserve. We're also proud to say we show the same love and respect to our valued clients. Our dedication and commitment know no bounds. 

Other highlights this year include

Being named PR partner of Redhead Day UK and confirmed as the PR agency for the Common Sense Gardening Group, part of the Crop Protection Association (CPA).

We also started working with the wonderful Samuel Brothers (St Paul’s) Ltd, who hold a Royal Warrant as Tailors to HM The Queen.

redheadPR also exhibited at trade shows such as Introbiz which included an audience with Lord Sugar, the British business magnate, media personality, politician and political adviser, and Grant Cardone, bestselling author, world's #1 sales trainer, renowned speaker. We also exhibited at The South West Expo, in Swindon and Bristol.

I’ve also contributed to many media features and been published in outlets such as The Manager, Natwest Content Live and ResponseSource….amongst others.

It has been a truly incredible year for redheadPR - as we look to head into 2019, we can't wait to see the opportunities that await us. We're looking forward to sharing that journey with you!