Wednesday, 20 November 2019


Sara Tye the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and athlete, has been announced as the latest ambassador of Sundried, the active sports clothing company.

Sara, a triathlete who trains for the half ironman distance 70.3, said “I was so honoured to be asked to be an ambassador of this awesome brand. Their commitment to sustainable fashion is something that I truly value and I’m proud to be part of an organsation that’s helping to combat the environmental impacts of the fashion industry. For instance, their Eco Charge range is made from recycled coffee grounds, using coffee's natural ability to block odour. I love the fact its sustainable but also technical.  It’s a brand/company trying very hard to be the best.”

Sustainability and a corporate social responsibility (CSR) has always been a fundamental driver for Sara. She’s worked with the late Dame Anita Roddick, founder of The Body Shop, developed Make Your Mark With a Tenner campaign and Make a Difference Day. Sara also founded the HIV and Aids network, Sophia among other organisations and campaigns. Sara has also helped tackle youth homelessness by working with the charity, Centrepoint and its 65 corporate partners such as the LandAid consortium.

Sara developed stakeholder relations at Thames Water, headed communications at Yellow Pages, implemented BT’s ISO4002 environmental policy.

The Sundried apparel is designed to enhance performance Their activewear features the most advanced technology on the planet, including anti-odour, UV protection, and temperature control, all created ethically and sustainably and sold at a fair price.

Jess Tonking, marketing manager and personal trainer at Sundried, said, “Sara epitomises exactly what Sundried ambassadors are all about; passion, drive, and an interest in sharing knowledge with the world. We look forward to working with Sara and embarking on a long relationship with her.”

Sara is the founder and managing director of redheadPR, ex-chair of Swindon Triathlon Club and a top business development mentor. 

She was CEO of Etape Suisse the company that provides inspirational cycling tours and high-level networking opportunities in Switzerland. 

Sara continued, “As an ambassador, I can’t wait to share my knowledge with Sundried’s amazing followers and customers. I love their clothing and I look forward to helping others achieve so much more in their sporting goals.”

Sara and redheadPR also has a long commitment to the sporting sector. They recently announced that they’re sponsoring Corinne Clark, the triathlete and owner of Corinne Clark Sports Massage in Cirencester. Corinne who is 34 years old, will attempt a podium place at the inaugural KONA™ race in October 2019.

redheadPR sponsored Kev Tonner as he took on the 2014 Edmonton ITU Sprint Distance Triathlon World Championships.

2015 saw them be the media supporter of the RTTC National Championship.

Other past sponsorship includes the press box at Swindon Town Football Club, The Museum of Computing in Swindon and many business awards.

June 2017, redheadPR sponsored the 6th leg of the first ever Tour de Troops, from Ashchurch to Didcot – and Sara even joined in and rode the 56 mile leg. The company then sponsored The Victory Swim 2018.  Both these events raised money for The Felix Fund - which supports the UK's bomb disposal experts their families.

She also rides weekly with Darkroom Espresso Cycling Club. Sara is a member of the Swindon Triathlon Club and ex chair of the club.

Friday, 8 November 2019

Top Swindon PR confirmed as judge in industry awards for the third year running

Leading Swindon PR consultant and award-winning serial entrepreneur, Sara Tye, is to judge The Whitewed Directory Awards 2019, for the third year in a row.
Sara Tye commented: “I’m honoured and excited to be asked back to judge these awards. The standard of entries increases year on year and I’m looking forward to the winners being announced in February 2020. I’m always delighted to help celebrate great entrepreneurship!”
Sara is an award-winning entrepreneur, top 500 PR, coach, speaker, mother and 70.3 triathlete. She is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

Sara has joined some of the most influential people over the last three years as part of the judging panel. Now the PR is looking forward to repeating the experience in 2019 as the directory of recommended wedding suppliers across the south-west stages its third awards ceremony, launched to highlight and support the region's best wedding industry operators. 
This year, Sara is joined by director of sales of DoubleTree by Hilton Swindon Emma Richards. A key voice for businesses in the South West, Ian Larrard, who is director of the Initiative in Swindon and Wiltshire, completes the judging panel. 

The Whitewed Directory founder and managing director, Natalie Lovett, said, “A big thank you to 
Sara for joining our professional judging panel again this year. Her business acumen and experience means that she is rightly positioned to judge the entries and choose the very best applications to be put forward to the final.”
The shortlist has been revealed as:
Business of the Year 2019 Finalists:

Start-up Business of the Year 2019 Finalists:
Holly Robinson Jewellery
MK Hair & Makeup
Willoughby & Wolf

Most Inspiring Business Person of the Year 2019 Finalists:
Fluffy Puffin
MK Hair & Makeup
The Prosecco Party

The winners being announced at an Awards Ceremony on 6 February 2020 to be held at, and sponsored by DoubleTree by Hilton Swindon.