Friday, 24 May 2019

Industry event attendance is essential for business success

--> Independent Wiltshire-based PR consultancy redheadPR, which in 2018 marked 15 years of operation, is urging businesses to get out and attend industry events to boost their success. 

Founder and managing director, Sara Tye, is an award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur. She said: “The power of PR is all about being seen and generating more business. Attending events in your industry is a key part of that. 

“Make sure you run an integrated PR campaign before, during and after the event.”

redheadPR stresses that event attendance boosts a business’s profile, allows entrepreneurs to make more connections, both new and old, and is a good opportunity to sell and capture information on existing and prospective clients. 

Tye added: “Going to an event really forces you to get out there. It’s also a great way of creating content for social media, from video and images to hashtags. And events are becoming more important as Google gets tougher, with so much social media filling the search results pages. 

“There aren’t many trade shows, events and exhibitions that we don’t have experience in, regardless of size, location or sector.” 

Best-selling author, sales trainer, speaker and social media influencer Grant Cardone states: “Develop yourself as an authority to build your brand and raise your profile."

One recent event redheadPR attended was for gardening journalists, the Garden Press Event in late February at London’s Business Design Centre. The consultancy spoke to around 100 journalists on their client's stand, and almost a third (30%) had seen the press release about attendance sent out two days earlier. 

Just over a quarter of attendees (26%) went to the stand to collect goody bags. Social media reach from the event was more than 130,000. 

Tye added: “Liaise well with organisers to get the most from an event. Assess whether the event will be of value by finding out who’s going, who’s speaking there, and so on. Then when you meet someone at an event, find out quickly whether you can help each other. 

“Beforehand, think about what your key message is and how you are getting it across. Think about social media, flyers, video, photography and so on. Consider running a survey at the show, and afterwards don’t forget to follow up with a press release and contacting people you’ve met.

“We can help teach you how to network. In fact, having us at your side takes the pressure off as we do all of the above and more.” 

The events sector is worth £42.3bn to the UK economy, and there are more than 1.3 million business events held in the UK annually. Those attending these events spent just under £40bn last year. (Source: Eventbrite) 

UK exhibitions attract over 13 million visitors each year, generating £11bn in spend. 

Tuesday, 21 May 2019

Amey Consulting Learns How To Reach its Full Potential From Wiltshire Entrepreneur and PR Guru Presentation from Sara Tye, Founder and Managing Director of redheadPR

Sara Tye, founder and MD of redheadPR, spoke at Amey Consulting on Wednesday 15 May 2019. She shared valuable insight with its  female employees into how she has successfully built her career as a business and organisational development expert and became a top 500 international PR.

"Sharing my experiences will help Amey Consulting's women develop their own careers to reach their full potential by building effective networks and develop their personal brand and outreach." said Tye who has three decades of communications expertise in driving campaigns for BT, Thames Water and Green & Blacks.

Tye shared her expertise on
·         How she built a career in a male dominated industry
·         The skills she developed and how these skills continue to deliver benefits for her
·         How she built her network and ensured that it has continued to work for her
·         The key lessons she has learnt

Tye presented and drew on her career experiences which began at the Royal Military College of Science with the armed services and the Ministry of Defence.

As a passionate and motivational speaker, writer, coach, mentor, trainer and mother, able to relate to working in male dominated industries, Tye is determined to help women, working in businesses of all sizes, across all sectors, reach their full potential.

Hilda-May Latham, project director at Amey Consulting said "We were delighted and honoured to have Sara present to our team. Her wealth of experience and knowledge came across in the in the presentation. Her message was powerful and inspired the Amey Consulting team." 

Tye is an acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Her well-rounded resume also boasts Chair of Swindon Triathlon Club, Patron of Christ Church, and Vice Chair of Old Town Business and Professional Association, Swindon.

"It is great that Amey Consulting understands the importance of helping its employees achieve their business goals and ambitions and increase their staff development. I was elated to share my experiences to help them do just that." said Tye.

Founded by Tye in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in the South West that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.

Off-page, high-ranking coverage from PR is absolutely crucial for those looking to increase their online profile and SEO. Using strategic processes, redheadPR work across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience.
Keeping ahead of advancing technology is indicative of redheadPR's constant drive to improve the customer experience and the efficiency of their services.

You can reach out to redheadPR on Facebook, Instagram and Twitter if you're in need of a brand who are #Aheadofthecurve.

About Amey Consulting

Amey, with a turnover of £2.2bn, employs 19,000 people internationally with a focus on the UK, but with businesses in Australia and America.

Our aim is to make the world a better place to live, work and travel. Designing, building, maintaining and investing in the UK's services and infrastructure in partnership with our clients

This means keeping core services running smoothly across the country: utilities, transport, engineering, justice, defence, environmental and waste services, and facilities management. These are underpinned by our leading consulting and asset management capabilities, which allow us to offer standalone or integrated service solutions to a range of clients.

Our Amey Consulting team of 3,000 consultants, engineers and designers produce unique and practical solutions to create longer lasting, harder working, better performing and more sustainable assets. It's about the end-to-end solutions with day-to-day impacts.   

Amey is owned by Ferrovial. They are one of the world's leading infrastructure management and investment companies. Ferrovial has more than 96,000 employees and a presence in over 15 countries. It is a member of Spain's blue-chip IBEX 35 index and is also included in prestigious sustainability indices such as the Dow Jones Sustainability Index and FTSE4Good. Ferrovial's activities focus on four business sectors: construction, airports, toll roads and services. Amey is part of the Services division.