Thursday, 31 May 2018

A dynamic journey that is always ahead of the curve

Inspired by the passion for entrepreneurship, ambition and delivering massive returns on investment, redheadPR celebrates 15 award-winning years of media-shaping business in June 2018. 

Voted one of three Best Marketing Agency in Swindon 2018 by Three Best Rated, redheadPR is an independent public relations consultancy. The company, which was established in London 15 year ago and moved back to Swindon in 2010, manages and curates the profiles of blue-chip corporations, products, people, start-ups and not-for-profits. redheadPR blend traditional and contemporary cutting-edge techniques to deliver effective and compelling bespoke campaigns for every valued client. 

Sara Tye, founder and managing director redheadPR, is a business and organisational development expert, an accomplished entrepreneur and acclaimed top 500 international PR who was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

Sara said: "This incredible journey was inspired by love, as my first mentor was my mother, who transformed the lives of the elderly in a residential home. Always full of energy and ideas, I pursued any opportunity to learn. My tips are to embrace chaos, operate with integrity, and stay calm. Remain focused, give everything 100% and then 100% more. Then you will achieve your dreams, and they will be filled with love."

Sara has won numerous awards and has more than three decades of communications expertise in driving campaigns for brands such as BT, Thames Water and Green & Black's. Sara has achieved numerous milestones in PR, including an internet pioneer by ensuring The Body Shop was one of the first brands to have an international web presence. 

Nik Harta, Founder and MD, Yolo Communications said "I've had the pleasure of working with Sara and redheadPR for ten years and am always amazed at the knowledge and energy they bring to every project. Sara leads by example and her team pull no punches in the advice they give or how far they strive to achieve the best results for their clients. I look forward to many more years of the same."

George Stothard, founder and chief copywriter The Writing Shop has worked with Sara for many years. He said "Working with Sara was instrumental in learning so many of the basic parts of communications that increasing numbers of the current generation get wrong. Namely, brevity, proof points, reading, researching and most importantly taking an interest in the world around us. It wasn't always easy - like most successful entrepreneurs, she put her whole heart and soul in to the business and it was hard work. However, when you learn from somebody like Sara, you learn from the best. I wish her every success for the next 15 years - she deserves it!"

Originally from Swindon, Sara studied management in Wiltshire and "soaked up everything". From there she lived and learned at a hundred miles an hour, whether driving for hours to see a Mac launch at Harvey Nicholls or attain fearsome levels of organisation at the Royal Military College of Science. Constantly expanding her comfort zone, she worked for huge utilities to experience their methods, and by the age of 21 was running a community stakeholder communications programme for a £2 billion investment programme.

redheadPR client and friend, Mark Noble, managing director of Castles Residential Sales and Lettings said, "Castles have been working very closely with Sara and her team at redheadPR for a number of years now and their contribution to our social media and brand awareness has been second to none."

Inspired by the legendary Anita Roddick, Sara worked with The Body Shop and at 27 moved on to guide Yellow Pages - and a £3.5 million budget - through its greatest transition in becoming Yell. Triumphing in challenges like these, Sara realised she could tackle big jobs and make a significant difference. Pushing herself through various personal barriers, Sara built a successful business, only to see it almost destroyed in the crash of 2008. Refusing defeat, she regrouped, returned to Swindon and set about mustering her strength and relentless drive to see redheadPR voted Best Marketing Agency in Swindon.

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#Aheadofthecurve #sweet15