I’m really looking forward
to hosting Etape Suisse’s corporate sportive press trip in Gstaad, Switzerland
from Sunday 21 to Tuesday 23 June 2015. It’ll be my first press trip as CEO of
the luxury cycling company.
The press trip will launch
Etape Suisse’s corporate sportive in Gstaad in June 2016. Comprising cycling
and networking, the 2016 trip is in aid of the Laureus Sports for Good
Foundation. We’re aiming to raise over £1 million for the charity.
Top journalists will join
us as we head to the picturesque west side of Switzerland. We’ll ride in teams
which includes celebrities such as Michael Vaughan OBE, English cricket legend
and captain of the 2005 Ashes winning team.
Etape Suisse is a business
like no other. The cycling, the hospitality, the locations and the
accommodation are all out of this world. It’s going to be a great pleasure for
me to combine my passion for my work with my passion for cycling. I’ve competed
in triathlons and I’m currently training for my first Ironman 70.3, so I can’t
wait to get a taste of the hilly terrain in Gstaad.
As well as the demanding
routes and networking opportunities, it’s also rewarding to be supporting
Laureus Sports for Good Foundation. The charity is an incredibly worthwhile
cause, raising funds to provide financial and practical support to more than
150 projects through the power of sport. Providing coaching and education to
young people, Laureus Sports for Good Foundation helps those in some of the
most challenging and deprived environments around the world.
The press trip also gives
me the chance to cycle and work alongside my good friend and colleague at
redheadPR, Emma De Maio. Over the years, we‘ve worked on many exciting projects
in incredible locations, but this one has the potential to be the most
luxurious and stunning of them all.
If luxury networking,
cycling and fundraising interests you, visit www.etapesuisse.com/etape-suisse-gstaad-corporate-event
to find out more.
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