It was great to be
interviewed by Total Guide to Swindon this week.
It’s a great online
publication and it asks really relevant questions to get the best possible
interview. The experience made me realise that I need to keep banging on about how important it is these days to build a personal
brand.
Why? Four main reasons:
People buy from people
Online marketing is
critical. It opens doors, tells your story, puts your point of view across. It
builds trust, even sells products. But it’s the human touch that cements your
business relationships and makes them last.
You’re unique
Your personal brand is
your way of showing how and why you’re different to everyone else, or in my
case, #aheadofthecurve. Your beliefs anchor you. And they draw people who share
your beliefs towards you. But, you need to show – not just tell – what those
beliefs are.
Your brand is an
ice-breaker
Being recognised and
having a good reputation makes networking so much easier. When I started out,
I’d approach people gingerly, business card at the ready. Today, more often
than not, people say, ‘Hey, I know you – you’re Sara, aren’t you?’
It leads to surprising
opportunities
If you’d told me two years
ago, that today, I’d manage three exciting businesses and cycle alongside a
former Tour de France winner in Switzerland, I’d have laughed at you. But
that’s what’s happened, thanks in no small part to the path my brand has taken
me along.
Read TGt
Meets… Sara Tye.
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