Wiltshire-based redheadPR, the dynamic independent public relations consultancy, has confirmed a long-term campaign with the Common Sense Garden initiative from the Garden Group of Crop Protection Association (CPA).
“This year, we will be continuously increasing their online presence through a multi-faceted online campaign which will be more focused on millennial gardeners” said Sara Tye, founder and managing director of redheadPR.
There are many myths and assumptions around the horticulture sector and the campaign aims to dispel these while providing gardeners with advice and hacks they can use in their own garden.
Sara Tye, founder and managing director redheadPR, said: “We love working with Common Sense Gardening, and will be using a diverse campaign to deliver its objectives, focusing on social media and digital methods.
“Off-page, high-ranking coverage from PR is crucial to clients like Common Sense Gardening when considering their online profile and SEO.
"We’ll continue to work across all social media platforms, growing them organically and through bespoke methods geared towards its specific audience.
“A continued PR campaign is integral to awareness building, and profile raising for organisations like Common Sense Gardening.”
Previously, the Common Sense Gardening Initiative and redheadPR conducted primary research which disproved many anecdotal myths. 40% of millennial gardeners stated that they had seen an increase in the number of weeds and invasive plants taking over their gardens.
“Our relationship with redheadPR enables us to look forward to taking full advantage of its experience in our sector. Together we will successfully run an exciting digital campaign throughout 2019,” said Gary Philpotts, chairman of the Common Sense Gardening Group.
redheadPR’s sector expertise includes having been an associate member of The Garden Industry Manufacturer's Association (GIMA) and successfully building connections with the Horticultural Trades Association (HTA), Garden Media Guild, RHS and many other allied organisations.
Having celebrated 15 years in business, redheadPR has also worked with many leading brands in the gardening sector including The Garden Media Guild, Anthony Tesselaar International, Briers, raingardenkits.co.uk, John Woods Nurseries, grow-your-own specialist and Stewart Garden.