Sara Tye the
award-winning business and organisational development expert, top 500
international PR, serial entrepreneur and athlete, has been announced as the
latest ambassador of Sundried, the active sports clothing company.
Sara, a triathlete who trains for the half ironman distance 70.3,
said “I was so honoured to be asked to be an ambassador of this awesome brand. Their commitment to sustainable fashion is something
that I truly value and I’m proud to be part of an organsation that’s helping to
combat the environmental impacts of the fashion industry. For instance, their Eco Charge range
is made from recycled coffee grounds, using coffee's natural ability to block
odour. I love the fact its sustainable but also technical. It’s a
brand/company trying very hard to be the best.”
Sustainability and a corporate social responsibility (CSR) has
always been a fundamental driver for Sara. She’s worked with the late Dame
Anita Roddick, founder of The Body Shop, developed Make Your Mark With a Tenner
campaign and Make a Difference Day. Sara also founded the HIV and Aids network,
Sophia among other organisations and campaigns. Sara has also helped tackle
youth homelessness by working with the charity, Centrepoint and its 65
corporate partners such as the LandAid consortium.
Sara developed stakeholder relations at Thames Water, headed
communications at Yellow Pages, implemented BT’s ISO4002 environmental policy.
The Sundried apparel is designed to enhance
performance Their activewear features the most advanced technology on the
planet, including anti-odour, UV protection, and temperature control, all
created ethically and sustainably and sold at a fair price.
Jess
Tonking, marketing manager and personal trainer at Sundried, said, “Sara
epitomises exactly what Sundried ambassadors are all about; passion, drive, and
an interest in sharing knowledge with the world. We look forward to working
with Sara and embarking on a long relationship with her.”
Sara is the founder and managing director of redheadPR,
ex-chair of Swindon Triathlon Club and a top business development mentor.
She was CEO of Etape Suisse the company that provides
inspirational cycling tours and high-level networking opportunities in
Switzerland.
Sara continued, “As an ambassador, I can’t
wait to share my knowledge with Sundried’s amazing followers and customers. I love
their clothing and I look forward to helping others achieve so much more in
their sporting goals.”
Sara and redheadPR also has a long commitment to the sporting
sector. They recently announced that they’re sponsoring Corinne Clark, the
triathlete and owner of Corinne Clark Sports Massage in Cirencester. Corinne
who is 34 years old, will attempt a podium place at the inaugural KONA™ race in
October 2019.
redheadPR sponsored Kev Tonner as he took
on the 2014 Edmonton ITU Sprint Distance Triathlon World Championships.
2015 saw them be the media supporter of
the RTTC National Championship.
Other past sponsorship includes the press
box at Swindon Town Football Club, The Museum of Computing in Swindon and many
business awards.
June 2017, redheadPR sponsored the 6th leg
of the first ever Tour de Troops, from Ashchurch to Didcot – and Sara even
joined in and rode the 56 mile leg. The company then sponsored The Victory Swim
2018. Both these events raised money for The Felix Fund - which supports
the UK's bomb disposal experts their families.
She also rides weekly with Darkroom
Espresso Cycling Club. Sara is a member of the Swindon Triathlon Club and ex
chair of the club.
