If I’d told you 10 years
ago that businesses could engage effectively with their audience with as little
as 140 characters, you’d have called me crazy. But now, through the power of
Twitter, successful brands are doing just that.
Even though it’s such a
prominent part of our lives, we’re still not seeing businesses exploit
Twitter’s full potential. So, here are my seven top tips to make your company
stand out from the rest - and gain valuable information:
·
Make your business a source of industry
information. Be a thought leader and offer insightful content to your followers
·
Engage your audience with photos. Give them
a behind the scenes look at what’s going on and make them feel part of your
business
·
Retweet relevant breaking news. This shows
your expert handle on your industry and that you’re bang up to date
·
Keep an eye on the competition. Twitter
gives you insight into what’s working for them - and what isn’t
·
Following your rivals also keeps you up to
speed with what they’re up to – and how well they’re being received
·
Twitter can help build strong brand
recognition and spread awareness. Respond to your followers, look up hashtags
for your industry
·
A loyal following is great but what’s the
point if they’re not buying? Your feed should showcase your offering without
being too salesy
