Thursday, 6 February 2020


Less than 50% of key business decision makers have commissioned research to help develop their business. This comes from the latest research commissioned by Independent South West based PR consultancy redheadPR and conducted by YOLO Communications.

It was also found that only 41% of senior decision makers had commissioned research with their customers to help drive sales within their organisation.
“Data and information are the foundation of decision making. Without it, it’s harder for your stakeholders or customers to believe in you. For me and my business, it’s vital to have this data to be able to grow successfully.” said founder and managing director, Sara Tye, the award-winning business and organisational development expert, and a top 500 international PR and serial entrepreneur.
The Daily Mail recently reported that small firms are losing sales to rivals due to fake news.

“The Federation for Small Businesses (FSB) stated within the Daily Mail report that small firms are reliant on online platforms to succeed. Something we can all relate to. With fake news rife in today’s news and social feeds, it can be hard to determine what to believe. Without the credible data to back it up, these articles can quickly have a damaging effect on any business.” continued Sara.

Other results found that senior decision makers commissioned research:
·         With their customers to help develop their business – 38%
·         With their target audience to produce competitive analysis - 28%
·         With their employees for internal feedback on their organisation - 28%
·         With a general audience to create content for PR, marketing and social media - 21%
It was also found that 15% of decision makers had never commissioned market research for their organisation.
“We also learned that only 33% of decision makers had commissioned any research to help them understand their key market. This means that much of their current understanding comes from opinion or anecdotal research, which could result in false and untrue information, leading them down the wrong path.” continued Sara.
Founded by Sara in 2003, redheadPR is a dynamic and independent public relations market leader and social media agency based in Swindon, Wiltshire that celebrated 15 years in business last year. 2018 saw the PR agency voted one of the top three marketing agencies in Swindon. The company manages the profiles of blue-chip corporations, products and well-known individuals, blending established and ground-breaking digital techniques for effective, compelling and brilliantly bespoke campaigns for clients.
To find out more about commissioning research, contact redheadPR:

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